English name: Light + Building - International Trade Fair for Architecture and Technology

Display date: March 30, 2014 - April 4 (Sunday - Friday)

Exhibition period: once every two years

Frankfurt exhibition center, exhibition location: Germany

The exhibition area: 235000 square meters (gross area 2012))

Exhibitors: 2352 (2012)

Professional visitors: 196000 (2012)

Exhibition range:

? ? ? ? ? ? lamplight illume

? ? ? ? ? electrical facilities

? ? ? ? ? building automation

? ? ? ? ? about system building

? ? ? ? ? research organization/association and publications,

The exhibition's brief introduction:

1. The innovative concept

Comprehensive design drawings and the fusion between different disciplines or once the vision of the future, is now growing in front of our eyes. Light + Building this unique international stage promotes the realization of this dream. As in the field of architecture and technology one of the most professional exhibition, Light + Building unique philosophy is all about architectural design, the lighting and the plating technology, and Building and Building automation, integration in the same exhibition, from three aspects at the same time for the exhibitors and spectators to provide the most comprehensive overall planning.

Light + Building successful concept is based on the current development trend, it is a comprehensive, powerful, and in the future as the guidance. To the design of the construction personnel, planning personnel and business personnel, for two years the Light + Building is the one of the most important exhibition area. From investors to the architect, from senior engineer to project engineer, process engineer and operating personnel, from wholesalers to the retailers, lighting lighting, electroplating technology all over the world, as well as houses and buildings automation industry professionals are attracted by Light + Building.

Now Light + Building as a professional field is the most important and the largest exhibition, from German electrical and electronics manufacturers association, the German federation of machinery and equipment manufacturing, German sanitary ware, heating and air conditioning equipment, alliances and other leading trade association's strong support. Here you will be in contact with the senior engineers from all over the world, corporate decision makers, the professional target customer group, such as wholesalers and retailers to make sure that you show on the top platform products, and more directly to understand the latest fashion trends and the most advanced science and technology. Frankfurt, excellent geographical environment, can make you more easily into the broader international trade market.

2. Encourage Chinese quality enterprises exhibitors

Exhibitors from outside Europe, Chinese companies has been a backbone. Due to the rapid development of economy in recent years, China's enterprises account for a growing proportion. Frankfurt exhibition co., LTD attaches great importance to this trend, Chinese enterprises to enter the European market, would like to build a more convenient and efficient platform, help qualified manufacturers expand the exhibition area in China. Although the exhibition area is very nervous, is still the high quality enterprise set up a zone -- "boutique in Asia area" and "the Angle of innovation", encouraging display quality products from China. However to reflect Light + Building the excellent exhibition concept, Frankfurt exhibition co., LTD. Quality of all the exhibitors exhibits must also be strictly controlled. Because in Asia has set up several branches, Frankfurt exhibition co., LTD wants to use an efficient network for China's participating parties or visit directly, and thoughtful service.

3. The China pavilion

? the exhibitors feedback:

The exhibitors in the exhibition in mainland China, in addition to the two in hall 4.2 and 6.1 respectively) on display (GuoJiGuan), other exhibitors are concentrated in hall 10.1. Most Chinese companies on electric light source lighting products, electrical facilities and lighting products accounted for a small. LED lamps and lanterns is still present popular trend this year, the proportion is bigger, in addition to energy conservation and environmental protection as the theme of green lighting products, is becoming more and more welcomed by the European market. The high-quality goods area businesses generally reflect the effect is very good, and the more luxurious, booth decoration exhibitors booth area is larger, the better the results. In the heart of this on the one hand, due to the high-quality goods area, the booth location is advantageous; Due to the size of the booth, on the other hand decorating can directly reflect the strength and position of an enterprise, the exhibition effect also has a crucial impact.

1. The whole evaluation: as shown in figure a, 76% of the exhibitors though the overall effect of the exhibition "good" or "very good". 22% of customers think the exhibition "general".

2. The number of exhibitors: as shown in figure 2, the customer feedback information, about 71% of the exhibitors is more than two times the old customers; About 29% is the exhibition of new customers for the first time

3. Exhibition purposes: for the purpose of survey, the majority of exhibitors to participate in the exhibition is to set up new business relationship, to show the new items and consolidate existing business relationships for the purpose, in addition to understand the market situation is also exhibiting a major purpose of Chinese enterprises

4. The customer type: during the exhibition the exhibitors come into contact with the proportion of customer types as follows

5. About whether it will continue to take part in the next exhibition, "certainly" said enterprises accounted for 90%;

? outlaws of outlaws and participation in the course of this year, appeared the following eye-catching window:

1. The whole image publicity: this exhibition has adopted a variety of forms for China pavilion for whole publicity, made a very good publicity effect, specific as follows:

Image 1) unified decoration, unified image of the China pavilion at the fair to decorate in the last fair had some improvement, on the basis of the decoration of the main structure USES the aluminum material, match the mesh cloth with unified LOGO with Chinese pavilion, modern and elegant.

2) to make Chinese enterprises list, posters and advertisements as part of the exhibition the exhibitors in China unified publicity, we specially made China exhibitors directory, contains all the basic information of the Chinese enterprises, enterprise introduction and pictures of printed 3000 copies, in addition to 10.1, the museum of the info on my company send out outside, still rent point put in 4.1 outside OPTIMO data frame (for the audience to come undone), has obtained the very good publicity effect. As of the end of the exhibition, all 3000 of the "Chinese enterprises list" basic sends out, has played a promoting China pavilion and the Chinese exhibitors.

3) in addition, we also rent for six different types of advertisements, located at the connection of each pavilion channel and the entrance of the main hall, to promote the overall image of Chinese enterprises and Chinese exhibitors in the pavilion.

4. Taken the boutique in Asia area - the highlight of the exhibition

Light + Building exhibition in 2012, all come from the exhibitors will be focused on Asia Frankfurt exhibition center no. 10.1 the museum, the exhibition exhibits on display all range of products. According to the overall planning of the exhibition, and the last, in the pavilion is the most conspicuous position, will be researched "boutique" area in Asia, Asia's elite enterprises, in order to beautiful decorate a style to show their high-end products, which with its unique charm to attract full professional audiences to visit!

To apply for the "boutique in Asia area" of the enterprise must satisfy the following conditions:

1) the applicant must be a production-oriented enterprises, with independent brand

2) hosts only for enterprise's individual participation, "boutique in Asia area" to apply for booth area shall not be less than 27 square meters. Organizers will not accept taking applications from exhibitors intermediary company, please understanding.

3) all the booths are requirements for personalized decoration

4) exhibits a summarization, and must have CE certificate (ban) on display in this exhibition without CE certification products

5) German customs officers will patrol exhibits at the scene of the CE certification. No CE certificate at the scene of the exhibits will be confiscated, and has been banned in the European Union; Exhibitors exhibitors will also be affected in the future.

6) product no infringement of intellectual property rights

7) please apply for exhibitors not Shared with other companies apply for the booth. This kind of phenomenon is found, the organizer will reserve the right to redistribute on the booth

8) staff were used for private passport to go abroad formalities

9) can pay euro to sponsor the Hong Kong account

5. End of innovation Angle, has the concept of "innovative" products exhibit

This exhibition is another highlight of Light + Building fair, in the next to the location of the "boutique" area in Asia is opened up for display with "innovative ideas" high quality products in the enterprise environment. This exhibition the exhibitors will decorate in a unified modelling show in front of the audiences from all over the world. Apply for "the Angle of innovation" enterprise must satisfy the following conditions:

1) hosts only for enterprise's individual participation, "the Angle of innovation" the exhibition area of not less than 15 square meters. Organizers will not accept taking applications from exhibitors intermediary company, please understanding.

2) exhibits a summarization, and must have CE certificate to every exhibits (ban) on display in this exhibition without CE certification products

* German customs officers will patrol exhibits at the scene of the CE certification. No CE certificate at the scene of the exhibits will be confiscated, and has been banned in the European Union; Exhibitors exhibitors will also be affected in the future.

3) the product without the phenomenon of infringement of intellectual property rights.

4) please apply for exhibitors do not share with other enterprise applications by the booth. This kind of phenomenon is found, organizers will reserves the right to redistribute on the booth.

5) staff are used for private passport to go abroad formalities.

6) can pay euro to the organizer account.